LinkedIn for me and my career or business

Description

‘‘LinkedIn for me and my career or business’ is for:

• understanding how you can use LinkedIn effectively
• clarifying your values, strengths and context
• effectively engaging with people and content
• curating and creating relevant content
• attracting the right career or work
• sourcing the right leads, sales and results for business or enterprize
• ethically achieving your goals and outcomes
• creating and maintaining a network of opportunities and referrals
• making the right choices for you

It includes information for:

• students, job seekers and career changers
• freelancers, gigsters, entrepreneurs and business owners
• tradespeople and specialist practitioners
• advisors, consultants and thought leaders
• community groups and professional associations
• not-for-profit collectives, groups and enterprizes
• schools, colleges and universities
• career development practitioners and social media professionals

This thorough, practical and detailed guide provides you with the key strategies and techniques, based on your goals and aspirations (even if they change in the future), that you can implement today.

Get started and take action now!
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Chapter Outline

1. What is LinkedIn?
1.1 LinkedIn Network
1.2 LinkedIn Features

2. LinkedIn Offering
2.1 Benefits of LinkedIn
2.2 LinkedIn Hang Ups
2.3 Before you Start, Backup First

3. Getting Started on LinkedIn
3.1 Decision-Making Framework – Values, Strengths, Context
3.2 Why you Need to Complete your LinkedIn Profile
3.3 Your Current LinkedIn Statistics and Goals

4. Priority Settings on your LinkedIn Profile

5. Searches, Keywords, Algorithms and Hacks
5.1 Searches
5.1.1 Location
5.1.2 Name
5.1.3 Value Offering
5.1.4 Business or Enterprize Name
5.1.5 LinkedIn or Google Searches
5.2 Keywords
5.2.1 Finding Primary and Secondary Keywords
5.2.2 Selecting your Secondary Keywords
5.2.3 Repeating your Keywords
5.2.4 Location of your Keywords
5.3 Algorithms
5.4 Hacks

6. Your Personal LinkedIn Profile
6.1 Your Name
6.2 Profile Photo
6.3 Background Image
6.4 Headline
6.5 Contact Info
6.6 About / Summary
6.7 Featured
6.8 Experience
6.9 Education
6.10 Licenses and Certifications
6.11 Volunteer Experience
6.12 Skills and Endorsements
6.13 Recommendations
6.14 Organizations
6.15 Honors and Awards
6.16 Publications
6.17 Languages
6.18 Projects
6.19 Courses
6.20 Test Score
6.21 Patent
6.22 Interests

7. Company, Showcase or School Pages
7.1 Page Details
7.2 Page Statistics, Records and Analytics
7.3 Page Activity
7.4 Leadership Updates
7.5 Strategy Reviews
7.6 Career Pages, Job Advertisements and Business Solutions
7.7 Enterprize Housekeeping
7.7 Employee Engagement and Support
7.8 Company Branding

8. Groups
8.1 Group Messaging

9. Engaging on LinkedIn
9.1 Why is Engagement Important?
9.2 Engagement Strategies
9.3 Content Sharing Ideas
9.4 Making Posts Go Further
9.5 Video Content
9.6 Search Engine Optimizing Articles

10. Jobs and Careers
10.1 Job Seeking Preferences
10.2 Optimizing your LinkedIn Profile and Online Presence
10.3 Searching for a Job
10.4 Applying for Jobs on LinkedIn
10.5 Preparing for Job Interviews
10.6 Accepting a Job

11. Business and Enterprize
11.1 Completing the LinkedIn Company Page
11.2 Abiding by the LinkedIn User Agreement – Do Not’s
11.3 Do’s on LinkedIn for Business
11.4 Asking for a Sale
11.5 What is a Sale?

12. Final Comments

Appendix 1 – LinkedIn Profile Information to Collect

Bonuses

Index

Author

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