August 5, 2014

120 Ways To Achieve Your Purpose With LinkedIn – Sue Ellson

120 Ways To Achieve Your Purpose With LinkedIn – Tried and True Tips and Techniques by Sue Ellson

120 Ways To Achieve Your Purpose With LinkedIn by Sue EllsonPublished: 23 February 2016
Published by: 120 Ways Publishing
Author: Sue Ellson
Book Number: 1
ISBN 10: 0-9942875-0-X
ISBN 13:
978-0-9942875-0-2 (Print)
978-0-9942875-1-9 (ePub)
978-0-9942875-2-6 (PDF)
Edition: 1 Edition
Format: Paper Book, ePub, PDF
Print Length: 255 pages
Language: English
Dewey Class: 650.14
Background Story: Details of writing, printing, book launch and distribution
Reviews of the Book: 120 Ways To Achieve Your Purpose With LinkedIn by Sue Ellson – Book Reviews
Digital (PDF or Ebook) Version:
Audio Version (to come): AUD9.99
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‘120 Ways To Achieve Your Purpose With LinkedIn: Tried And True Tips And Techniques’ is for:

  • defining and achieving your purpose
  • managing your LinkedIn Profile, Company Page and Group
  • exploring LinkedIn features including Newsfeed, Pulse, Apps
  • job search, career development, business and social enterprise
  • measuring and improving your performance, statistics, backups
  • solving issues, taking action and achieving results

It includes information for:

  • students, job seekers and career changers
  • freelancers, entrepreneurs and business owners
  • advisers, consultants and thought leaders
  • community groups and professional associations
  • schools, colleges and universities
  • anyone who wants to leverage their skills, knowledge and networks

This thorough, practical and detailed guide provides you with the key strategies and techniques, based on your purpose, that you can implement today for your success in the future.

Get started and take action now!

**Special free bonus offers at

Independent Publisher Book Awards

2016 Entrant Independent Publisher Book Awards Category 39. Business/Career/Sales
The World’s Largest International and Regional Book Awards Competition

Writer’s Digest 24th Annual Self-Published Book Awards

2016 Entrant in the 24th Annual Writer’s Digest Self Published Book Awards in the Non-Fiction Paperback Category

Buy the book ‘120 Ways To Achieve Your Purpose With LinkedIn – Tried and True Tips and Techniques’ here

Chapter Outline



1. It’s All About Purpose
1.1 Take Action To Achieve Your Purpose
1.2 Prepare Your Own Action Plan
1.3 Selecting Your Purpose – Based On Your Values
1.4 Learn The Skills To Achieve Your Purpose
1.5 Aim For 80% Rather Than 100%
1.6 Define Your Boundaries On Your Terms

2. Pre Work Starting Points
2.1 Select The Initial Purposes You Would Like To Achieve
2.2 Select Your Primary Keywords
2.3 Select Your Secondary Keywords
2.4 Prepare For The Process
2.5 Allocate Some Time To Achieve Your Purpose
2.6 Collect Some Baseline Statistics And Backup Your Data
2.7 Overcome Your LinkedIn Hang-ups
2.8 Improve Your Digital Literacy
2.9 Familiarize Yourself With The Functions Of LinkedIn
2.10 The Dangers Of Using LinkedIn Incorrectly

3. Creating And Updating Your LinkedIn Profile
3.1 Do This Before Updating Your LinkedIn Profile
3.2 Essential Edit For Every LinkedIn Profile
3.3 The Computer Experience – Attracting Viewers
3.4 The User Experience – Convince Viewers
3.5 LinkedIn Strategy And Tactics – Convert For Results

4. Performance Power Tools
4.1 Post On LinkedIn
4.2 Join Relevant Groups On LinkedIn
4.3 Follow Relevant Companies On LinkedIn
4.4 Maximize Your Education
4.5 Select Your Influencers (Following)
4.6 Select Your Channels (Following)
4.7 Select Your News Publishers
4.8 Decide How To Respond To Your News Feed
4.9 Create A Schedule For Endorsing Skills Of Connections
4.10 Select A Recommendations Strategy
4.11 Select A Connections Strategy
4.12 Decide What You Will Do On A Regular Basis

5. Job Search Strategies
5.1 Select A Range Of Concurrent Strategies
5.2 Do Your Research
5.3 Find Suitable Mentors Through LinkedIn
5.4 Reach Out To Your Network
5.5 Apply For Jobs Listed On LinkedIn
5.6 View The Career Sections Of Selected Companies
5.7 Connect With Recruiters
5.8 Connect With Professional Association Members
5.9 Tailor Your Photo, Headline And Summary
5.10 Understand Job Search Algorithms
5.11 Prepare For Job Interviews
5.12 The Key To Job Search Success

6. Career Development
6.1 Identifying Choices And Making Decisions
6.2 Understanding The Local Market
6.3 Overcoming Barriers To Entry
6.4 Massaging The Message
6.5 Add Some Flair To Your LinkedIn Profile
6.6 Changing Your Purpose, Job or Enterprise Direction

7. Recruitment And Human Resources Practices
7.1 Perceived LinkedIn Risks To Enterprises
7.2 How To Interpret LinkedIn Profiles
7.3 How To Find Quality Candidates Via Advanced Search
7.4 Posting Job Ads On LinkedIn
7.5 Preparing For Job Interviews
7.6 Inducting New Employees
7.7 LinkedIn For Leaders, Managers And Employees
7.8 LinkedIn For Leaving Employees
7.9 LinkedIn For Former Employees

8. Business and Social Enterprise
8.1 Establishing Quality Enterprise Real Estate On LinkedIn
8.2 Building Your Enterprise Digital Asset
8.3 Enterprise Updates Via Your LinkedIn Company Profile
8.4 Create A Style Guide For Your Company Updates
8.5 Options For Your LinkedIn Social Media Policy
8.6 Effective Strategies For Your LinkedIn Group
8.7 Messages From The CEO and Management
8.8 Getting Sales Via LinkedIn
8.9 Follow Up Techniques For Success
8.10 Measuring Your Return On Investment
8.11 Choose Your Overall Enterprise LinkedIn Strategy

9. Generational Tips For LinkedIn Profiles For Individuals
9.1 Students In Secondary Or Tertiary Education
9.2 Early Career
9.3 Mid-Career
9.4 Career Changers
9.5 Late Career
9.6 Retirement

10. Schools, Colleges And Universities
10.1 Applying For A University Profile
10.2 Benefits Of A University Profile
10.3 Tools For Higher Education Professionals
10.4 Tools For University Students
10.5 Add To Profile Qualification Or Certification Button

11. International Purposes

12. Personal Branding And Reputation Management
12.1 Personal Branding Tips
12.2 Reputation Management Tips
12.3 Networks You Need In Your Life

13. Research
13.1 Searching For People
13.2 Saving Your Searches
13.3 Taking Action From Your Searches

14. Referrals
14.1 Referral Marketing
14.2 Referral Sharing
14.3 Referral Automation

15. Relationships
15.1 Building And Developing Relationships
15.2 Changing And Challenging Relationships
15.3 Relationships That Have Ended

16. Achieving Your Goals
16.1 Top 20 Tips And Techniques
16.2 Your Minimum Targets
16.3 Questions And Answers

17. LinkedIn Special Features
17.1 LinkedIn Information
17.2 LinkedIn Products
17.3 LinkedIn Resources
17.4 LinkedIn Apps
17.5 LinkedIn Tools
17.6 LinkedIn Indexes

18. Future Of LinkedIn

19. Full List Of 120 Actions

20. Bonuses

Appendix 1 – List of Career Development Enterprises



Join the 120 Ways Publishing Membership Program for:

> Later Edition Summaries (for All Members)

> Special Download Files (for All Members)
– Life Areas and Values Table
– LinkedIn Statistics Spreadsheet
– Usernames and Passwords Spreadsheet
– Worldwide Career Development Enterprises (with email addresses)
– Full List of LinkedIn and External Links in the book

> Questions and Answers Summary (for Professional Members)

> Video and Audio Recordings (for Premium Members)

Join the 120 Ways Publishing Membership Program here


Hi, my name is Sue Ellson and I’m the Author of ‘120 Ways To Achieve Your Purpose With LinkedIn’. LinkedIn was started on the 5th of May 2003 and I joined on the 21st of December 2003, which makes me one of the first 100,000 people in the world on LinkedIn.

LinkedIn started off as a professional network for members but it’s moved on to a publishing powerhouse, which essentially means that if somebody Google’s your name, whether that be for a job where 95% of decision makers will Google you before you get the job, or business, where up to 85% of business is done by referral, then they’re going to look you up online and LinkedIn is what’s likely to show up if they’re looking for you by name.

I have been consulting on the topic of LinkedIn since 2008 and I’ve brought together that eight years of consulting, advising and training in to 80,000 words in this book.

The book starts off with information on your purpose and then some pre-work starting points, so what you would do before you either start updating your profile or create your LinkedIn profile.

There are some performance power tools before I work on specific information for finding a job, for career development, so anybody who helps people find work, recruitment and human resources practices where we’re looking at it from a HR perspective and how to interpret LinkedIn profiles.

Business and social enterprise is if you’re in your own business or work for an enterprise, whether that be for-profit or not-for-profit and making sure your profile looks great.

Generational tips for individuals throughout their career, so whether you start right from a student through to retirement and a special section for schools, colleges and universities.

Also, international purposes if you’re thinking about becoming an expatriate and living and working overseas.

There’s also personal branding and reputation management, research, referrals and relationships, but I’m talking about business and professional relationships there, not personal relationships.

There’s also information on achieving your goals, you can flick straight to the section on the Top 20’s if you don’t want to go through the whole 120 Ways and also LinkedIn special features and the future that I think LinkedIn could go down.

There’s also a very comprehensive Index in the back which you can use the book as more or less a text book and go back and find specific things that you are looking for. There is also the 120 Ways Membership Program, which will give you access to digital files that accompany the book and that’s free.

This book is available on the 120 Ways website which is found at and on this website it’s in PDF and ePub versions.

You can get the Kindle version on Amazon and you can also have a nice printed copy sent to you via Book Depository.

I really look forward to hearing your feedback on the book and I hope you enjoy it.

Thanks and bye for now.

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Buy the digital ePub or PDF of ‘120 Ways To Achieve Your Purpose With LinkedIn – Tried and True Tips and Techniques’ here for just AUD9.99