120 Ways To Market Your Business Hyper Locally – Tried and True Tips and Techniques by Sue Ellson

120 Ways To Market Your Business Hyper Locally by Sue Ellson

Published: 23 August 2016
Published by: 120 Ways Publishing
Author: Sue Ellson
Book Number: 3
ISBN 10: 0-9942875-6-9
ISBN 13: 978-0-9942875-6-4 (Print)
978-0-9942875-8-8 (ePub)
978-0-9942875-9-5 (PDF)
Edition: 1 Edition
Format: Paper Book, ePub, PDF
Print Length: 277 pages
Language: English
Amazon ASIN: B01KWP89KK
Dewey Class: 658.8
Libraries Australia ID: 58850083
Background Story: Details of writing, printing, book launch and distribution
Reviews of the Book: 120 Ways To Market Your Business Hyper Locally by Sue Ellson – Book Reviews
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‘120 Ways To Market Your Business Hyper Locally – Tried And True Tips And Techniques’ is for:

defining your target audience
aligning your marketing with your local community
building your lifetime and dynamic asset value
attracting the right business
collaborating effectively and enabling others
creating success for you and your team

It includes information for:

marketers, salespeople and advertisers
freelancers, entrepreneurs and business owners
advisers, consultants and thought leaders
coaches, trainers and mentors
community leaders and initiative instigators

This thorough, practical and detailed guide provides you with the key strategies and techniques, based on your purpose, that you can implement today for your success in the future.

Get started and take action now!

**Special free bonus offers at http://120ways.com/members

Buy the book ‘120 Ways To Market Your Business Hyper Locally – Tried and True Tips and Techniques’ here

Chapter Outline

Contents
Preface
Introduction
1. Our Global Village
1.1 Marketing, Selling And Networking
1.2 Location Attachment And Choice
1.3 Defining Hyper Local Marketing
1.4 The Benefits Of Hyper Local Marketing

2. Personal Context
2.1 Self Evaluation
2.2 Self Management
2.3 Management And Leadership
2.4 Succession Planning And Exit Strategy
2.5 Personal Principles
2.6 Community And Business Congruency
2.7 Business Ethics And Self Regulation
2.8 Staffing And Outsourcing
2.9 Effective Hyper Local Recruitment Techniques

3. Business Context
3.1 Business Choice
3.2 Consumer Choice
3.3 Sustainable Business
3.4 Business Type And Differentiation
3.5 Business Pricing

4. Product And Service First Or Target Audience First?
4.1 Securing Referrals From Existing Clients And Customers
4.2 Other Sources Of Clients And Customers
4.3 Maintaining Clients And Customers

5. Market Analysis
5.1 Site Or Location Setting
5.2 Market Size
5.3 Competitor Analysis
5.4 Online Competitor Analysis
5.5 Collaborator Analysis

6. Location Context
6.1 Fixed Address
6.2 Online Address
6.3 Platform Presence
6.4 Collective Marketplace Address

7. Market Presence
7.1 Business Premises Look And Feel
7.2 Business Website Development
7.3 Personal Authority Website Development
7.4 Real World Marketing And Advertising
7.5 Currency, Recency And Relevancy

8. Online And Digital Marketing
8.1 White Hat Search Engine Optimization (SEO) Techniques
8.2 Search Engine Ranking Factors
8.3 Content Marketing Strategies That Work
8.4 Amplifying The Value And Conversions From Your Content
8.5 Developing Viral Content And Conversions
8.6 Sending The Right Signals
8.7 Sourcing Hyper Local Website Links
8.8 Improving Overall Online Performance
8.9 Website Ranking Threats

9. Paid Marketing
9.1 Search Engine Marketing (SEM)
9.2 Social Media Marketing (SMM)
9.3 Online Advertisements
9.4 Aggregator Websites
9.5 Professional Body, Industry Group And Association Memberships
9.6 Gifts
9.7 Donations

10. Database Marketing
10.1 Email Newsletter Marketing
10.2 Joint Ventures And Strategic Alliances
10.3 Partnerships
10.4 If / Then Scenarios
10.5 Follow Up And Feedback

11. Program Marketing
11.1 Award Programs
11.2 Affiliate Programs
11.3 Formal Recognition Programs
11.4 Rewards Programs
11.5 Surveys, Quizzes And Research Programs
11.6 Accreditation And Certification

12. Public Marketing
12.1 Generating Content
12.2 Reviews
12.3 Recommendations
12.4 Referrals
12.5 Reputation
12.6 Testimonials
12.7 Feedback
12.8 Advocacy

13. Events Marketing
13.1 Free Events
13.2 Hosting Paid Events
13.3 Speaking At Events
13.4 Teaching
13.5 Expos, Trade Fairs And Conferences
13.6 Online Summits, Podcasts And Webinars

14. Media Marketing
14.1 Editorial
14.2 Advertorial
14.3 Publicity And Public Relations

15. Community Marketing
15.1 Networks
15.2 Bartering
15.3 Exchanges
15.4 Local Suppliers
15.5 Location Sharing
15.6 Naming Rights, Sponsorships And Advertising

16. Incentive Marketing
16.1 Competitions
16.2 Gamification Programs
16.3 Loyalty Programs
16.4 Relationship Marketing Programs
16.5 Thank You And Gratefulness Initiatives

17. Future Options Marketing

18. Marketing Measurement
18.1 Digital Asset Value
18.2 Goodwill
18.3 Performance Assessment
18.4 Performance Improvement
18.5 Top 20 Tips And Techniques

19. Full List Of 120 Actions

20. Bonuses

Index

Author

Join the 120 Ways Publishing Membership Program for:

> Later Edition Summaries (for All Members)

> Special Download Files (for All Members)
– Marketing Idea Viability Test
– Excel Spreadsheet file of all of the Links mentioned in this book
– Comprehensive Website Project Briefing Questionnaire
– List of our Currently Most Popular Search Engine Optimization
Techniques

> Questions and Answers Summary (for Professional Members)

> Video and Audio Recordings (for Premium Members)

Join the 120 Ways Publishing Membership Program here

VIDEO TRANSCRIPT

Hi there. My name’s Sue Ellson and I’m the very proud author of ’120 Ways To Market Your Business Hyper Locally’ which I’m going to be launching later today, the 23rd of August 2016 in Camberwell in Melbourne which is the same location I’ve launched my previous two books – my first one, 120 Ways To Achieve Your Purpose With LinkedIn in February this year and then 120 Ways To Attract The Right Career Or Business in May this year and this one is not about hyper active marketing, its about hyper local marketing which basically means marketing related to a location, a context which is more or less a vertical in a particular industry or time so it’s not just about marketing at the community level and it really aims to integrate a lot of contemporary technologies and ideas of marketing with the traditional but things that work.

You know I’m really practical and I like to make sure that anything I recommend is going to work. So there’s lots of case studies in here and examples of people who’ve tried these things and some of their stories, and I start off in this particular book with a concept of what our global village is like, I still do a lot of international business as well as a lot of local stuff and your personal context of how you are in your business, your business context and whether you should come up with a product or service first or whether you should think about your customers and make your product or service fit with the customers because we all know that customer experience is the direction that we’re heading in now, particularly with things like automation, like 3D printing, the huge amount of data that we have to go on so the way that we can market is changing a lot.

I look at understanding the market itself, your location and your presence within the market and I dive deep into specific things that you can do in the online digital world to market your business including search engine optimisation (SEO) and making sure that you’re sending out the right signals. Paid marketing, search engine marketing (SEM), social media marketing (SMM) is covered as well, database marketing, program marketing and I particularly love awards programs and accreditation and certification within your industry, public marketing, events marketing, lots of fun, food and free events hopefully coming up after this book and then media marketing, community marketing, incentive marketing and future options marketing, what might happen in the future with marketing.

Finally wraps up with marketing measurement but part of the 120 Ways Publishing Membership program which is with all of these books you can access a free Marketing Idea Viability Test so even if you don’t buy the book, you can still get access to that and assess whether your marketing idea is going to measure up and really achieve results for your business.
So, as with my other books, I’ve included the top 20 tips in the back, all of the 120 tips and techniques, a comprehensive index, so that you can go back and look at specific sections and obviously details on how to buy the book as well. So, you can get the digital ePub or PDF version on the 120ways.com website, you can also get it on Amazon if you want the kindle version or Book Depository if you would like a paperback copy sent to you anywhere in the world as well as you can order it through Dymocks bookstore in Camberwell. So I really hope you enjoy the book. I would love to hear your feedback. Thank you and bye for now.

Buy the digital ePub or PDF book ‘120 Ways To Market Your Business Hyper Locally – Tried and True Tips and Techniques’ here for just AUD9.99