LinkedIn Predictions 2021 with Sue Ellson
The lovely Jo Saunders invited me to contribute to a more comprehensive video of LinkedIn Predictions for 2021 at https://www.youtube.com/watch?v=kn5tc2OC6jA&lc (well worth viewing) – here are the ones I contributed all together…
TRANSCRIPT
Sue Ellson in Melbourne Australia.
LinkedIn Predictions for 2021.
A tougher enforcement of the LinkedIn User Agreement you can no longer allow other people to sign into your account either locally or internationally, you cannot use any form of automation either human or technology based. You can systemise things but you need to do that yourself.
Company and School pages have seen continuous improvement in particular the videos tab for natively uploaded videos. I definitely encourage you to use captions on those videos. Also, if the content is deemed good quality, there’s a much greater likelihood of that appearing in the public news feed and you can still have multiple admins on your Company or School Page so therefore you can get that extra support you need for your business through those admin roles.
A constant tweaking of the LinkedIn algorithm to provide you with a greater user experience and keep you longer for every session. So there’s newsletters coming, stories are available on mobiles. There’s lots of other things designed to encourage you to spend more time looking for information, getting referrals, doing business, all of those great things that LinkedIn is useful for.
Also, a better integration with more Microsoft products. So things like Microsoft Dynamics, a Customer Relationship Management offering from Microsoft as LinkedIn is owned by Microsoft, and Icould see this potentially displacing Salesforce.com in the future. A big call I know!
Learn more about Sue Ellson at
https://www.linkedin.com/in/sueellson
Don’t forget, you can see Jo’s post on LinkedIn here and you will see a range of additional predictions from other LinkedIn Members in the Comments.
